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Also known as secondary research, desk research is a critical part of market analysis. It helps drawing a picture of the area which you would like to explore further, thus it is the starting point of a comprehensive market research.
Whether you are an international company wanting to enter the Chinese market, or you have already established operations in Chin, you always need to be aware of the current size of your target market and the potential opportunities arising from it.
Qualitative research can help brands have a deeper understanding on how people think and behave. Due to their loose structure, in-depth interviews in China are a powerful qualitative research tool aimed at grasping industry experts’ or consumers’ point of view, feelings, and perceptions.
China is a market full of opportunities, but also marked by fierce competition. SilkConsulting is here to provide you and your business with the right tools to be at the top of your game within your market. You have got questions; we have got answers.
Conducting market research and collecting data with the assistance of technology help us generate an analysis with high accuracy and efficiency. We offer several tech-assisted research methodologies meant to make data more accessible for our clients.
Over the past ten years, data has been generated every minute on the Internet, opening up a new field of possibilities for brands and investors: alternative data in China. Thanks to its technical knowledge, technological tools, and creative problem solving, SilkConsulting can collect and analyze all types of data to provide your business with an informational advantage.
The conducted research is the property of the customer, the first research is open, where you can see the subject and result of the research.
1. Electric vehicles and enterprises in China
2. Solar energy – manufacturers of solar energy receiving panels and their experience. For representative purposes
3. Wine market in China – market research
4. Georgian wine market in China – sales and companies
Market research services in China
Our China market research services leverage both qualitative and quantitative methods across a broad range of industries sectors to fuel your strategic plan and support your expansion in China
Whether entering the Chinese market for the first time or expanding your businesses’ presence in the country, all companies hoping to stay competitive in the market need to engage in China market research at some point. While China’s population of 1.4 billion may appear homogeneous from the outside, consumption habits throughout the country are diverse. From regional differences to the urban-rural divide, to evolving demographics and of course the influence of the dynamic digital ecosystem, understanding Chinese consumers and how to convert them is no simple feat.